It's a new buzz builder
From movie studios, to cable channels, destinations, retailers and brand packaged goods – all sorts of businesses have promoted their brands through MMS video. Major television networks, sports properties and consumer brands have deployed a variety of mobile campaigns to drive in-store and web traffic, promote discounts, special offers and provide information to their mobile target audience.
The Power of video to the audience of SMS
Mobile advertisers are employing innovative technologies like nextxt™ media and message delivery technology that speak to the consumers' appetite for video and entertainment.
Mobile gets around
Using video through MMS gives brands and businesses the potential for a viral reaction provided the campaign is designed to be contagious. Mobile Video Messaging campaigns have the potential to offer advertisers a platform for a viral groundswell.
It can grow a brand
A broad range of brands seeking consistent, large-scale mobile campaigns as part of their overall consumer marketing strategy have deployed campaigns using MMS. The ability to target geo-specific unique demographics, the youth market and the consumer on the move - makes Mobile Video Messaging a reality and an imperative line item for numerous brands.
With each new brand, business or product that nextxt™ deploys to the third screen – the more our customers realize the power of text in motion.
nextxt™ MMS Campaigns can be used for:
Push Campaigns - nextxt™ direct
- CRM Campaigns
- Business to employee (B2e) Communication
- Direct Marketing
- Opt-In Outbound Campaigns
- Loyalty, Rewards and Sweepstakes Programs
Pull Campaigns (Inbound - nextxt™ response
- In outlet P.O.S. and packaging
- Packaging sales promotion and sweepstakes
- Product information
- Value added, bounceback and couponing
- Enhance print, broadcast and interactive campaigns
Companies who have used MMS video campaigns include:
- Motion Picture Studios
- Commercial Real Estate Developers
- Political Candidates
- Television & Cable Networks
- Destinations and Municipalities
- Professional Sports Associations
- Consumer Packaged Goods
- Healthcare & Durable Medical